<\/p>\n\n\n\n

Q\u00ebllimi i k\u00ebsaj p\u00ebrmbledhje t\u00eb politikave \u00ebsht\u00eb t\u00eb ofroj\u00eb rekomandime p\u00ebr hartuesit e politikave p\u00ebr zbatimin e masave dhe strategjive t\u00eb p\u00ebrshtatshme p\u00ebr t\u00eb promovuar zhvillimin lokal duke promovuar nd\u00ebrmarrjet sociale n\u00eb rajo- nin kufitar t\u00eb Maqedonis\u00eb s\u00eb Veriut dhe Shqip\u00ebris\u00eb. Analiza, nga nj\u00ebra an\u00eb, jep nj\u00eb p\u00ebrmbledhje t\u00eb sfidave dhe mund\u00ebsive ekzistuese lokale n\u00eb rajone t\u00eb caktu- ara, dhe nga ana tjet\u00ebr, identifikon aft\u00ebsin\u00eb e nd\u00ebrmarrjeve ekzistuese sho- q\u00ebrore p\u00ebr t\u2019i zhvilluar ato si modele t\u00eb q\u00ebndrueshme biznesi n\u00eb adresimin e sfidave lokale.<\/p>\n\n\n\n

HYRJE<\/h2>\n\n\n\n

Zhvillimi i nd\u00ebrmarrjeve shoq\u00ebrore si n\u00eb Maqedonin\u00eb e Veriut ashtu edhe n\u00eb Shqip\u00ebri sapo ka filluar. N\u00eb Maqedonin\u00eb e Veriut, zhvillimi \u00ebsht\u00eb i lidhur me zh- villimet n\u00eb sektorin e tret\u00eb, si\u00e7 \u00ebsht\u00eb mb\u00ebshtetja e kufizuar financiare p\u00ebr sh\u00ebr- bimet q\u00eb i ofrojn\u00eb organizatat e shoq\u00ebris\u00eb civile, decentralizimi i sistemit t\u00eb mbrojtjes sociale dhe rritja e ndikimit dhe mb\u00ebshtetjes financiare t\u00eb dis- ponueshme nga komuniteti i donator\u00ebve. Edhe n\u00eb Shqip\u00ebri, nd\u00ebrmarrjet sho- q\u00ebrore jan\u00eb shfaqur brenda sektorit t\u00eb shoq\u00ebris\u00eb civile dhe jan\u00eb projekte t\u00eb mb\u00ebshtetura nga donator\u00eb t\u00eb huaj (Partners Albania, 2016). Si n\u00eb shumic\u00ebn e vendeve t\u00eb Ballkanit Per\u00ebndimor, sektori civil \u00ebsht\u00eb nj\u00eb faktor kryesor n\u00eb zhvil- limin e nd\u00ebrmarrjeve shoq\u00ebrore.<\/p>\n\n\n\n

Subjektet q\u00eb p\u00ebrb\u00ebjn\u00eb spektrin e nd\u00ebrmarrjeve shoq\u00ebrore n\u00eb t\u00eb dy vendet jan\u00eb t\u00eb shum\u00ebllojshme. Nuk ka asnj\u00eb korniz\u00eb ligjore q\u00eb rregullon n\u00eb m\u00ebnyr\u00eb t\u00eb qart\u00eb nd\u00ebrmarrjet shoq\u00ebrore n\u00eb Maqedonin\u00eb e Veriut. Me gjith\u00eb munges\u00ebn e formave specifike institucionale p\u00ebr nd\u00ebrmarrjet shoq\u00ebrore, disa nga ligjet ekzistuese parashikojn\u00eb krijimin e subjekteve q\u00eb mund t\u00eb njihen pjes\u00ebrisht ose t\u00ebr\u00ebsisht si nd\u00ebrmarrje shoq\u00ebrore, si\u00e7 jan\u00eb organizatat e shoq\u00ebris\u00eb civile dhe fondacionet, kooperativat, shoq\u00ebrit\u00eb mbrojt\u00ebse, dhomat e zejtar\u00ebve, kooperativat bujq\u00ebsore, si dhe sektori joformal i grumbullimit t\u00eb mbeturinave i cili ka potencial p\u00ebr t\u2019u transformuar p\u00ebrmes nd\u00ebrmarrjeve shoq\u00ebrore. N\u00eb vend, p\u00ebr her\u00eb t\u00eb par\u00eb n\u00eb programin e saj t\u00eb pun\u00ebs (2017-2020), qeveria prezantoi nd\u00ebrmarrjet shoq\u00ebrore duke miratuar nj\u00eb ligj p\u00ebr t\u00eb nj\u00ebjtat i cili do t\u00eb leht\u00ebsoj\u00eb hyrjen n\u00eb tregun e pun\u00ebs p\u00ebr kategorit\u00eb e ndjeshme shoq\u00ebrore t\u00eb qytetar\u00ebve.<\/p>\n\n\n\n

Parashikohet gjithashtu q\u00eb t\u00eb ofrohet nj\u00eb mund\u00ebsi p\u00ebr grupet e ndjeshme p\u00ebr t\u2019i menaxhuar nd\u00ebrmarrjet, p\u00ebr t\u00eb marr\u00eb vendime p\u00ebr t\u00eb menaxhuar me t\u00eb ard- hurat e tyre dhe p\u00ebr t\u00eb investuar n\u00eb q\u00ebllime sociale. Sidoqoft\u00eb, n\u00eb strategjit\u00eb zyrtare t\u00eb qeveris\u00eb, koncepti i nd\u00ebrmarrjes shoq\u00ebrore \u00ebsht\u00eb prezantuar s\u00eb pari n\u00eb strategji m\u00eb t\u00eb gjera p\u00ebr bashk\u00ebpunim me sektorin civil (2012-2017), ku \u00ebsht\u00eb krijuar nj\u00eb mas\u00eb m\u00eb e p\u00ebrgjithshme p\u00ebr t\u00eb zhvilluar nj\u00eb koncept m\u00eb t\u00eb gjer\u00eb:<\/p>\n\n\n\n

ekonomin\u00eb sociale. Masa parasheh veprimtari q\u00eb synojn\u00eb n\u00eb m\u00ebnyr\u00eb t\u00eb qart\u00eb organizatat e shoq\u00ebrive civile me aktivitete ekonomike, nd\u00ebrsa anashkalojn\u00eb modele t\u00eb tjera q\u00eb formojn\u00eb spektrin e nd\u00ebrmarrjeve sho- q\u00ebrore. I nj\u00ebjti vizion \u00ebsht\u00eb i pranish\u00ebm edhe n\u00eb strategjin\u00eb aktuale (2018-2020) n\u00eb t\u00eb cil\u00ebn nd\u00ebrmarrjet shoq\u00ebrore shihen vet\u00ebm si nj\u00eb me- kaniz\u00ebm p\u00ebr sigurimin e q\u00ebndrueshm\u00ebris\u00eb financiare p\u00ebr sektorin civil.<\/p>\n\n\n\n

Nd\u00ebrmarrjet shoq\u00ebrore ekzistuese n\u00eb Shqip\u00ebri, nga ana tjet\u00ebr, jan\u00eb t\u00eb regjistruara si: 1) organizata jofitimprur\u00ebse (shoqata, qendra dhe fonda- cione), 2) pronar\u00eb t\u00eb vet\u00ebm ose kompani me p\u00ebrgjegj\u00ebsi t\u00eb kufizuar; 3) kompani p\u00ebr bashk\u00ebpunim reciprok dhe kooperativa. Nj\u00eb ligj p\u00ebr nd\u00ebr- marrjet shoq\u00ebrore u miratua n\u00eb vitin 2016, por zbatimi i korniz\u00ebs ligjore t\u00eb miratuar \u00ebsht\u00eb vonuar dhe deri m\u00eb tani asnj\u00eb entiteti nuk i \u00ebsht\u00eb dh\u00ebn\u00eb statusi i nd\u00ebrmarrjes shoq\u00ebrore. Q\u00ebllimi i ligjit \u00ebsht\u00eb rregullimi i pun\u00ebs s\u00eb nd\u00ebrmarrjeve shoq\u00ebrore, me fokus t\u00eb ve\u00e7ant\u00eb mbi mbrojtjen dhe p\u00ebrfshirjen sociale t\u00eb personave t\u00eb cenuesh\u00ebm p\u00ebrmes: 1) pun\u00ebsim- it, duke njohur t\u00eb drejtat themelore t\u00eb individit p\u00ebr t\u00eb pasur qasje n\u00eb burimet themelore p\u00ebr jet\u00eb t\u00eb dinjitetshme; 2) sigurimit t\u00eb mund\u00ebsive t\u00eb pun\u00ebsimit p\u00ebr personat, mosha, gjendja sh\u00ebndet\u00ebsore dhe statusi famil- jar i t\u00eb cil\u00ebve nuk lejon pjes\u00ebmarrje aktive n\u00eb tregun e hapur t\u00eb pun\u00ebs; 3) sigurimin e t\u00eb mirave dhe sh\u00ebrbimeve, ofrimin e mund\u00ebsive t\u00eb p\u00ebr- shtatshme p\u00ebr personat me aft\u00ebsi t\u00eb kufizuara, dhe ofrimin i mb\u00ebshtetjes p\u00ebr grat\u00eb n\u00eb tregun e pun\u00ebs; dhe 4) integrimit ekonomik dhe shoq\u00ebror t\u00eb grupeve n\u00eb nevoj\u00eb, duke promovuar p\u00ebrgjegj\u00ebsin\u00eb sociale, solidarite- tin dhe kohezionin e komuniteteve.<\/p>\n\n\n\n

Gjat\u00eb vitit 2018, procesi i hartimit t\u00eb politikave publike q\u00eb prekin nd\u00ebr- marrjet shoq\u00ebrore n\u00eb Shqip\u00ebri \u00ebsht\u00eb rikthyer. U miratuan disa akte n\u00ebn- ligjore: 1) Lista e aktiviteteve t\u00eb kryera nga nd\u00ebrmarrjet shoq\u00ebrore; 2) Lista e p\u00ebrcaktuar e kategorive t\u00eb prekshme t\u00eb qytetar\u00ebve; 3) Vendimi p\u00ebr krijimin e nj\u00eb fondi p\u00ebr nd\u00ebrmarrjet shoq\u00ebrore; dhe 4) P\u00ebrshkrimi i procedur\u00ebs dhe dokumentacionit q\u00eb k\u00ebrkohet p\u00ebr t\u00eb marr\u00eb statusin e nj\u00eb nd\u00ebrmarrje shoq\u00ebrore.<\/p>\n\n\n\n

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N\u00eb vitin 2014, Komisioni Evropian miratoi nj\u00eb strategji indika- tive (2014-2020) p\u00ebr t\u00eb mb\u00ebshtetur Shqip\u00ebrin\u00eb, Bosnj\u00eb dhe Hercegovin\u00ebn, Kosov\u00ebn, Maqedonin\u00eb Veriore, Malin e Zi, Serbin\u00eb dhe Turqin\u00eb, duke vendosur p\u00ebrpar\u00ebsit\u00eb p\u00ebr ndihm\u00ebn financiare horizontale dhe rajonale t\u00eb BE-s\u00eb p\u00ebr periudh\u00ebn 2014-2020. N\u00eb fush\u00ebn e konkurrenc\u00ebs dhe rritjes, raporti iden- tifikon krijimin e vendeve t\u00eb pun\u00ebs si nj\u00eb sfid\u00eb t\u00eb madhe n\u00eb t\u00eb gjitha vendet. Potencialet m\u00eb t\u00eb m\u00ebdha jan\u00eb identifikuar n\u00eb sektorin e bujq\u00ebsis\u00eb dhe n\u00eb prodhimin e ushqimit, kryesisht p\u00ebr shkak t\u00eb qasjes n\u00eb tok\u00eb, burime njer\u00ebzore, vendndodhje dhe klim\u00eb, t\u00eb cilat mund t\u00eb k\u00ebnaqin tregjet vendase, rajonale dhe evropiane. Nga ana tjet\u00ebr, rritja dhe perspektiva e zhvil- limit t\u00eb vendeve \u00ebsht\u00eb n\u00ebn k\u00ebrc\u00ebnim serioz nga prekshm\u00ebria e tyre ndaj ndryshimeve klimatike dhe nga var\u00ebsia e tyre nga karburantet fosile. P\u00ebrballja me papun\u00ebsin\u00eb \u00ebsht\u00eb nj\u00eb nga pri- oritetet kryesore t\u00eb vendeve t\u00eb Ballkanit per\u00ebndimor. Vendet p\u00ebrballen me nj\u00eb sfid\u00eb t\u00eb r\u00ebnd\u00ebsishme n\u00eb krijimin e vendeve t\u00eb reja dhe t\u00eb q\u00ebndrueshme t\u00eb pun\u00ebs q\u00eb mb\u00ebshtesin rritjen ekonomike.<\/p>\n\n\n\n

N\u00eb kontekstin e strategjis\u00eb BE 2020, raporti rekomandon q\u00eb Bashkimi Evropian t\u00eb siguroj\u00eb ndihm\u00eb p\u00ebr vendet e Ballkanit per\u00ebndimor q\u00eb t\u00eb jen\u00eb n\u00eb gjendje t\u00eb japin p\u00ebrgjigje m\u00eb efek- tive ndaj sinjaleve t\u00eb tregut, t\u00eb integrojn\u00eb bujq\u00ebsin\u00eb n\u00eb zgjeri- min e tregjeve rajonal\u00eb dhe nd\u00ebrkomb\u00ebtar\u00eb dhe t\u00eb p\u00ebrmir\u00ebso- jn\u00eb efikasitetin dhe t\u00eb siguroj\u00eb pun\u00eb jasht\u00eb sektorit bujq\u00ebsor. Bashk\u00ebpunimi rajonal dhe shk\u00ebmbimi i praktikave m\u00eb t\u00eb mira jan\u00eb nj\u00eb m\u00ebnyr\u00eb efektive p\u00ebr t\u00eb promovuar zhvillimin rural, ve\u00e7an\u00ebrisht n\u00eb zhvillimin e bashk\u00ebpunimit nd\u00ebrkufitar.<\/p>\n\n\n\n

METODOLOGJIA<\/h2>\n\n\n\n

Ky studim bazohet n\u00eb metodat e m\u00ebposhtme: 1) intervista t\u00eb thella me p\u00ebrfaq\u00eb- suesit e kat\u00ebrmb\u00ebdhjet\u00eb nd\u00ebrmarrjeve shoq\u00ebrore nga rajoni i planifikimit jug- per\u00ebndimor, Pollog dhe Pelagoni, p\u00ebrmes hulumtimit kualitativ, me q\u00ebllim q\u00eb t\u00eb fitohet nj\u00eb pasqyr\u00eb m\u00eb e thell\u00eb rreth zhvillimit t\u00eb dimensionit t\u00eb tyre shoq\u00ebror dhe ekonomik si dhe struktur\u00ebs drejtuese t\u00eb tyre dhe perceptimit t\u00eb mjedisit t\u00eb mund\u00ebsive zhvillimore t\u00eb tyre. Hulumtimi \u00ebsht\u00eb kryer n\u00eb periudh\u00ebn n\u00ebntor 2017 deri n\u00eb maj 2018; dhe 2) hulumtimi Desktop p\u00ebr identifikimin e sfidave dhe mund\u00ebsive lokale n\u00eb rajonin e planifikimit jugper\u00ebndimor, Polog dhe Pelagoni.<\/p>\n\n\n\n

REZULTATET<\/h2>\n\n\n\n

Nga aspekti i veprimtaris\u00eb, n\u00eb p\u00ebrgjith\u00ebsi, shumica e aktiviteteve t\u00eb nd\u00ebrmarra nga nd\u00ebrmarrjet shoq\u00ebrore n\u00eb rajonin kufitar jan\u00eb prodhimi vendas i ushqimit, punimet artizanale, hoteleri dhe turiz\u00ebm rural, i cili nga ana tjet\u00ebr ofron mund\u00eb- si p\u00ebr afrim dhe promovim t\u00eb bashk\u00ebpunimit midis tyre. Sidoqoft\u00eb, duhet t\u00eb theksohet se nd\u00ebrmarrjet shoq\u00ebrore t\u00eb rajonit kufitar t\u00eb Maqedonis\u00eb kan\u00eb nj\u00eb gam\u00eb m\u00eb t\u00eb gjer\u00eb aktivitetesh, t\u00eb cilat p\u00ebrve\u00e7 k\u00ebsaj p\u00ebrfshijn\u00eb riciklimin, orga- nizimin e festave, sh\u00ebrbime p\u00ebr zhvillimin e fushatave krijuese, si dhe dh\u00ebnien me qira t\u00eb hap\u00ebsirave dhe ofrimin e sh\u00ebrbimeve t\u00eb p\u00ebrkthimit.<\/p>\n\n\n\n

P\u00ebr sa i p\u00ebrket kapaciteteve ekzistuese p\u00ebr t\u00eb krijuar vende pune, n\u00eb p\u00ebrgjith\u00eb- si, nd\u00ebrmarrjet shoq\u00ebrore n\u00eb t\u00eb dy vendet jan\u00eb entitete t\u00eb vogla me pak ose as- pak t\u00eb pun\u00ebsuar. Vet\u00ebm dy subjekte kan\u00eb m\u00eb shum\u00eb t\u00eb pun\u00ebsuar, 12 dhe 16 punonj\u00ebs. Karakteristik\u00eb e subjekteve t\u00eb rajonit kufitar n\u00eb Shqip\u00ebri \u00ebsht\u00eb se ato jan\u00eb kryesisht biznese familjare, disa prej tyre karakterizohen me pun\u00eb te thek- suar sezonale dhe n\u00eb k\u00ebto periudha angazhojn\u00eb forc\u00eb shtes\u00eb pune, ndonj\u00ebher\u00eb deri n\u00eb 60 persona.<\/p>\n\n\n\n

N\u00eb Maqedoni, shumica e subjekteve jan\u00eb nd\u00ebrmarrje shoq\u00ebrore p\u00ebr integrimin e pun\u00ebs, por disa prej tyre nuk kan\u00eb dhe nuk tregojn\u00eb vet\u00ebdije p\u00ebr nevoj\u00ebn p\u00ebr programe t\u00eb p\u00ebrshtatshme integrimi. Bashk\u00ebpunimi i k\u00ebtyre subjekteve me sek- torin e biznesit dhe institucionet \u00ebsht\u00eb i pakt\u00eb dhe kryesisht donator\u00ebt e jasht\u00ebm jan\u00eb mb\u00ebshtet\u00ebsit e tyre kryesor\u00eb. N\u00eb Shqip\u00ebri, nuk ka nd\u00ebrmarrje sho- q\u00ebrore p\u00ebr integrimin e pun\u00ebs, megjith\u00ebse ekzistojn\u00eb subjekte q\u00eb mund\u00ebsojn\u00eb p\u00ebrfshirjen e personave me status t\u00eb pafavorsh\u00ebm shoq\u00ebror, si\u00e7 jan\u00eb grat\u00eb e vendeve rurale, njer\u00ebzit me aft\u00ebsi t\u00eb kufizuara.<\/p>\n\n\n\n

Ajo q\u00eb \u00ebsht\u00eb e p\u00ebrbashk\u00ebt p\u00ebr nd\u00ebrmarrjet sociale n\u00eb rajonin kufitar \u00ebsht\u00eb se t\u00eb gjith\u00eb kan\u00eb misione sociale t\u00eb p\u00ebrcaktuara, t\u00eb cilat promovojn\u00eb mir\u00ebqenien e<\/p>\n\n\n\n

komuniteteve m\u00eb t\u00eb vogla q\u00eb jetojn\u00eb n\u00eb rajone m\u00eb pak t\u00eb zhvilluara. Shumica e nd\u00ebrmarrjeve shoq\u00ebrore jan\u00eb t\u00eb p\u00ebrqendruara n\u00eb uljen e papun\u00ebsis\u00eb, me theks n\u00eb grat\u00eb dhe kategorit\u00eb e ndjeshme t\u00eb qytetar\u00ebve, ofrimin e sh\u00ebrbimeve p\u00ebr t\u00eb moshuarit dhe personave t\u00eb cenuesh\u00ebm, zhvillimin socio-ekonomik lokal.<\/p>\n\n\n\n

T\u00eb gjitha nd\u00ebrmarrjet shoq\u00ebrore n\u00eb rajonin kufitar kan\u00eb sfida n\u00eb arritjen e me- naxhimit t\u00eb mir\u00eb. Nd\u00ebrmarrjet shoq\u00ebrore n\u00eb Maqedoni i kan\u00eb p\u00ebrcaktuar ele- mentet themelore t\u00eb menaxhimit t\u00eb mir\u00eb n\u00eb aktet e tyre themeluese, por t\u00eb nj\u00ebjtat nuk zbatohen. Karakteristik\u00eb e nd\u00ebrmarrjeve shoq\u00ebrore n\u00eb Shqip\u00ebri \u00ebsht\u00eb se kan\u00eb nj\u00eb vet\u00ebdije t\u00eb zhvilluar mjaftuesh\u00ebm p\u00ebr nevoj\u00ebn dhe r\u00ebnd\u00ebsin\u00eb e menaxhimit t\u00eb mir\u00eb.<\/p>\n\n\n\n

N\u00eb p\u00ebrgjith\u00ebsi, nd\u00ebrmarrjet shoq\u00ebrore nga rajoni kufitar promovojn\u00eb larmi n\u00eb pun\u00ebn e tyre. Nga pik\u00ebpamja gjinore, t\u00eb gjitha nd\u00ebrmarrjet shoq\u00ebrore kan\u00eb t\u00eb p\u00ebrbashk\u00ebt faktin q\u00eb shumica e tyre n\u00eb strukturat menaxhimit kan\u00eb gra. Nj\u00eb gjysm\u00eb e subjekteve t\u00eb intervistuara n\u00eb Maqedoni kan\u00eb nj\u00eb ose m\u00eb shum\u00eb punonj\u00ebs nga kategorit\u00eb e cenueshme. Sidoqoft\u00eb, n\u00eb kufirin shqiptar, shumica e subjekteve jan\u00eb p\u00ebrqendruar n\u00eb njer\u00ebz t\u00eb papun\u00eb afatgjat\u00eb, pa shkatht\u00ebsi, dhe shihen si nj\u00eb shans p\u00ebr t\u00eb p\u00ebrfshir\u00eb njer\u00ebz t\u00eb margjinalizuar n\u00eb tregun e pun\u00ebs. Subjektet nga Maqedonia kan\u00eb nj\u00eb p\u00ebrqendrim dhe ndjeshm\u00ebri m\u00eb t\u00eb fort\u00eb ndaj kategorive t\u00eb cenueshme t\u00eb qytetar\u00ebve dhe pun\u00ebsimit t\u00eb tyre, krahasuar me entitetet nga Shqip\u00ebria.<\/p>\n\n\n\n

Nj\u00eb sfid\u00eb e p\u00ebrbashk\u00ebt p\u00ebr t\u00eb gjitha nd\u00ebrmarrjet shoq\u00ebrore n\u00eb rajonin kufitar mbetet p\u00ebrmir\u00ebsimi i bashk\u00ebpunimit me sektorin e biznesit, pushtetin vendor dhe shtetin. Bashk\u00ebpunimi me komunitetin e donator\u00ebve \u00ebsht\u00eb m\u00eb i zhvilluari, por kjo mb\u00ebshtetje \u00ebsht\u00eb kryesisht n\u00eb suaza projektesh dhe n\u00eb p\u00ebrputhje me programin e donator\u00ebve. Prandaj, t\u00eb gjitha subjektet p\u00ebrballen me sfid\u00ebn e sig- urimit t\u00eb investimeve ose granteve t\u00eb infrastruktur\u00ebs.<\/p>\n\n\n\n

Subjektet n\u00eb p\u00ebrgjith\u00ebsi kan\u00eb munges\u00eb vizioni. Shumica e tyre thon\u00eb se kan\u00eb nevoj\u00eb p\u00ebr financa p\u00ebr t\u00eb rritur biznesin e tyre m\u00eb mir\u00eb, por u mungon nj\u00eb qasje strategjike p\u00ebr zhvillimin e m\u00ebtejsh\u00ebm. Nd\u00ebrmarrjet shoq\u00ebrore n\u00eb Maqedoni kan\u00eb nj\u00eb m\u00ebnyr\u00eb m\u00eb t\u00eb sofistikuar p\u00ebr t\u00eb b\u00ebr\u00eb biznes, krahasuar me entitetet n\u00eb rajonin kufitar shqiptar. M\u00eb shum\u00eb se gjysma e tyre kan\u00eb hartuar nj\u00eb plan bizne- si dhe kan\u00eb b\u00ebr\u00eb hulumtime t\u00eb tregut, nd\u00ebrsa gjysma tjet\u00ebr kan\u00eb hartuar strate- gji zhvillimi. Nga ana tjet\u00ebr, vet\u00ebm kat\u00ebr subjekte n\u00eb Shqip\u00ebri kan\u00eb nj\u00eb plan biz- nesi t\u00eb zhvilluar, nga t\u00eb cilat vet\u00ebm tre e ndjekin t\u00eb nj\u00ebjtin. Karakteristik\u00eb e subjekteve shqiptare t\u00eb intervistuara \u00ebsht\u00eb se pothuajse t\u00eb gjith\u00eb shprehen se kryejn\u00eb hulumtime n\u00eb treg p\u00ebr nevoj\u00ebn e produkteve t\u00eb tyre, shpesh t\u00eb paplani- fikuara dhe pa nj\u00eb metodologji t\u00eb p\u00ebrcaktuar. Asnj\u00eb entitet nuk ka strategji zh- villimore t\u00eb shkruar. Nd\u00ebrmarrjet shoq\u00ebrore nuk kan\u00eb strategji t\u00eb marketingut dhe p\u00ebrgjith\u00ebsisht operojn\u00eb spontanisht dhe pa plan. Disa prej tyre p\u00ebrdorin<\/p>\n\n\n\n

REKOMANDIME<\/h2>\n\n\n\n

N\u00eb m\u00ebnyr\u00eb p\u00ebrkat\u00ebse, me q\u00ebllim t\u00eb zhvillimit t\u00eb potencialit t\u00eb nd\u00ebrmarrjeve shoq\u00ebrore p\u00ebr t\u2019iu p\u00ebrgjigjur sfidave t\u00eb integrimit t\u00eb pun\u00ebs dhe papun\u00ebsis\u00eb, ve\u00e7an\u00ebrisht ndaj personave t\u00eb c\u00ebnuesh\u00ebm social:<\/p>\n\n\n\n

Politika publike duhet:<\/strong><\/p>\n\n\n\n

• T\u2019i njoh\u00eb format ligjore t\u00eb NSh-ve n\u00eb aspektin e politik\u00ebs tatimore, fi- nancimit, prokurimit publik;<\/li>
• T\u00eb krijoj\u00eb instrumente financiare p\u00ebr t\u00eb mb\u00ebshtetur NSh-t\u00eb n\u00eb aspektin e formave t\u00eb njohura t\u00eb fondeve t\u00eb rezervuara publike ose masave aktive t\u00eb pun\u00ebsimit t\u00eb p\u00ebrshtatura me kushtet n\u00eb t\u00eb cilat operojn\u00eb NSh-t\u00eb;<\/li>
• T\u00eb p\u00ebrjashtoj\u00eb kriterin e \u201c\u00e7mimit m\u00eb t\u00eb ul\u00ebt\u201d, i cili kufizon NSh-t\u00eb t\u00eb mar- rin pjes\u00eb n\u00eb prokurimin publik;<\/li>
• T\u00eb zhvilloj\u00eb linja krediti p\u00ebr NSh-t\u00eb, t\u00eb cilat do t\u2019i inkurajojn\u00eb ata drejt hapave t\u00eb q\u00ebndrueshm\u00ebris\u00eb financiare (interes i ul\u00ebt, grace-periudha prej dy deri n\u00eb pes\u00eb vjet);<\/li>
• T\u00eb inkurajoj\u00eb partneritete dhe rrjet\u00ebzim n\u00eb nivelin lokal, komunal dhe t\u00eb NSh-ve n\u00eb nj\u00eb rajon t\u00eb caktuar;<\/li>
• T\u00eb p\u00ebrpiqet p\u00ebr nj\u00eb nivel m\u00eb t\u00eb lart\u00eb t\u00eb transparenc\u00ebs n\u00eb politik\u00ebn pub- like t\u00eb NSh-ve, p\u00ebrfshir\u00eb dhe masat aktive q\u00eb t\u00eb drejtuara kah NSh-t\u00eb.<\/li><\/ul>\n\n\n\n

  Biznesi tradicional (i orientuar vet\u00ebm drejt fitimit) duhet:<\/strong><\/p>\n\n\n\n

  • T\u2019i p\u00ebrfshij\u00eb NSh-t\u00eb n\u00eb sistemin e vet t\u00eb prokurimit t\u00eb l\u00ebnd\u00ebve t\u00eb para, p\u00ebrpunimit t\u00eb pjes\u00ebve, burimeve t\u00eb jashtme t\u00eb sh\u00ebrbimeve, transportit, etj .;<\/li>
  • T\u00eb nxis\u00eb shk\u00ebmbim t\u00eb p\u00ebrvojave me NSh-t\u00eb n\u00eb planifikimin e biznesit, brending-ut, dhe kapjen e tregjeve;<\/li>
  • T\u00eb inkurajoj\u00eb partneritet t\u00eb nd\u00ebrsjell\u00eb mes NSh-ve dhe bizneseve tradi- cionale p\u00ebr zhvillim t\u00eb inovacioneve.<\/li><\/ul>\n\n\n\n

    Nd\u00ebrmarrjet shoq\u00ebrore duhet:<\/strong><\/p>\n\n\n\n

    • T\u00eb inkurajohen p\u00ebr krijimin e sistemit p\u00ebr operim t\u00eb brendsh\u00ebm;<\/li>
    • T\u00eb zhvillojn\u00eb sh\u00ebrbime n\u00eb sferat shoq\u00ebrore ku ka hap\u00ebsir\u00eb dhe nevoj\u00eb p\u00ebr operator\u00eb privat\u00eb;<\/li>
    • T\u00eb inkurajohen p\u00ebr p\u00ebrdorimin e instrumenteve financiare (masa aktive, kredi) q\u00eb jan\u00eb p\u00ebrshtatur me kushtet e funksionimit t\u00eb tyre n\u00eb vend;<\/li>
    • T\u00eb zhvillojn\u00eb nj\u00eb sistem t\u00eb mentorimit, ve\u00e7an\u00ebrisht n\u00eb periudh\u00ebn fillestare t\u00eb veprimit.<\/li><\/ul>\n\n\n\n\n\n

      It’s IMPACT time_AL<\/a><\/p>\n\n\n\n

      CROSS-BORDER COOPERATION<\/a><\/p>\n\n\n\n

      Public Study<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

      A munden nd\u00ebrmarrjet shoq\u00ebrore nga rajoni nd\u00ebrkufitar i Maqedonis\u00eb s\u00eb Veriut dhe Shqip\u00ebris\u00eb t\u2019i p\u00ebrgjigjen sfid\u00ebs s\u00eb integrimit n\u00eb pun\u00eb t\u00eb njer\u00ebzve t\u00eb c\u00ebnuesh\u00ebm dhe papun\u00ebsis\u00eb? SHKUP 2019 Kjo p\u00ebrmbledhje<\/p>\n","protected":false},"author":1,"featured_media":5485,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5484","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"http:\/\/agritra-vizion.com\/wp-json\/wp\/v2\/posts\/5484"}],"collection":[{"href":"http:\/\/agritra-vizion.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/agritra-vizion.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/agritra-vizion.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/agritra-vizion.com\/wp-json\/wp\/v2\/comments?post=5484"}],"version-history":[{"count":5,"href":"http:\/\/agritra-vizion.com\/wp-json\/wp\/v2\/posts\/5484\/revisions"}],"predecessor-version":[{"id":5497,"href":"http:\/\/agritra-vizion.com\/wp-json\/wp\/v2\/posts\/5484\/revisions\/5497"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/agritra-vizion.com\/wp-json\/wp\/v2\/media\/5485"}],"wp:attachment":[{"href":"http:\/\/agritra-vizion.com\/wp-json\/wp\/v2\/media?parent=5484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/agritra-vizion.com\/wp-json\/wp\/v2\/categories?post=5484"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/agritra-vizion.com\/wp-json\/wp\/v2\/tags?post=5484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}